Imagine if with your next new purchase of a Chevrolet Camaro or Impala, you would receive a free Google Glass, which will include exclusive links to the automaker's OnStar system, turn by turn directions and access to a bevy of Google products. You would probably react like General Motors' CMO Tim Mahoney, who said it was pretty cool testing the Glass.
While a partnership between Chevy and Google has not been officially announced, Mahoney suggested that an interactive system with Glass could be a possibility. The tech and automotive industries believe that a partnership would generate quite a buzz as Glass is expected to launch next year. However, a number of safety advocates believe that using Glass while driving is not such a good idea, and a debate is brewing over how it can (and should be) used.
On the one hand, a user will not have to look down at a display screen or elsewhere to obtain information. With Glass, a driver can ostensibly keep his or her eyes on the road. However, there are skeptics who are concerned that drivers would become more distracted by an eye-level display.
Also undetermined is whether drivers could even use Glass behind the wheel, especially applications for turn-by-turn directions. Developers suggest that images would only appear in short form (such as a quick illuminated message when your turn approaches) instead of a constant stream of information that a driver would pay attention to.
Nevertheless, it remains to be seen how Glass will be introduced to the driving public.
Source: AdAge.com, Do Chevy execs see a future with Google Glass?, October 6, 2013